People looking online for information about a particular attraction or event may stumble across your blog post, which in turn can drive traffic back to your site. By doing this, you’re not just helping to educate and inform visitors- you could also be improving your website’s search engine presence. Consider mixing it up and writing about local events and attractions in your community. Maintaining a company blog adds a personal touch to your brand, while giving visitors a window to your operations and services. Whether it’s kayaking, SUP’ing or cruising around in a motorboat, being out on the water is an immersive pastime- take the time to write engaging, yet pithy descriptions about the experience.

On your website and marketing materials, paint a bigger picture of the overall experience with high-quality photos, video, or something as simple as a bulleted list of what guests will see or learn.

“You know the gems of the area better than anyone-use this local knowledge to show potential customers what a great time they’ll have.” In addition to covering the essentials (what types of boats are available for rent, prices, times, availability, etc.) remember to show people the highlights! What vista points can they paddle to? What types of wildlife can they spot? Any great dockside cafes to visit along the way? What about good swimming holes or hidden coves to explore? You know the gems of the area better than anyone-use this local knowledge to show potential customers what a great time they’ll have. People looking for a boat rental are clearly drawn to being outside, playing on the water, and exploring new areas from a beautiful vantage point. We also love that they’ve posted a map of Mission Bay, which makes it easy to plan your excursion ahead of time. Our partners at Duffy of San Diego do a great job of selling the entire experience on their website, which features video, images and thorough product descriptions. Gives these tips a try and see if they put a little wind in your sales! 1. These 10 effective marketing strategies will keep your business “top of mind” for anyone searching for water rentals in your area, whether you specialize in motorboats, kayaks, jet skis, SUP’s, canoes or all of the above. By implementing an impactful and targeted marketing campaign, you’re more likely to stand out to a wide and varied audience, from business travelers, to out-of-town vacationers, to locals looking for something new and fun to do.

When it comes to water activity rentals, finding a way to make your brand stand out in the sea of competition makes all the difference between a dock of idle inventory, versus a calendar filled with reservations.

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